Stepping into the San Francisco Proper Hotel is like diving headfirst into a vibrant, Wes Anderson-esque dreamscape, filtered through the audacious lens of Kelly Wearstler. Forget minimalist chic; this is maximalism with intention, a glorious collision of textures, patterns, and eras that somehow, impossibly, harmonizes. Wearstler, known for her fearless approach, has transformed this historic flatiron building into a design destination that’s as captivating as the city it inhabits.

From the moment you enter the lobby, your senses are engaged. Rich jewel tones clash playfully with graphic black and white tiles. Plush velvet seating in unexpected hues nestles beside vintage finds and custom-designed pieces that feel both contemporary and timeless. It’s a masterclass in curated chaos, where every object seems to have a story, contributing to the hotel’s unique narrative.

Wearstler’s signature bold patterns are omnipresent, yet never overwhelming. Geometric wallpapers dance with floral upholstery, while intricate textiles add layers of tactile interest. Brass accents gleam throughout, adding a touch of old-world glamour to the modern sensibility. The rooms are equally captivating, each a unique sanctuary boasting thoughtfully sourced furniture, striking artwork, and luxurious finishes. The unexpected pops of color and playful details, like quirky lamps or statement headboards, create a sense of personality that’s often missing in larger hotels.

Beyond the aesthetics, the San Francisco Proper exudes a palpable sense of place. Wearstler has cleverly woven in nods to the city’s rich history and eclectic spirit. The design feels both undeniably Californian and distinctly San Franciscan, reflecting the city’s blend of bohemian charm and sophisticated edge.

The hotel’s public spaces are designed for lingering. The rooftop bar, Charmaine’s, offers breathtaking city views alongside its visually arresting design, making it a destination in itself. The lobby lounge invites conversation and connection, its layered textures and intriguing artwork providing endless visual stimulation.

Kelly Wearstler’s design of the San Francisco Proper is more than just a hotel; it’s an immersive experience. It’s a celebration of bold choices, a testament to the power of fearless eclecticism, and a vibrant addition to San Francisco’s already rich cultural landscape. It’s a place that ignites the imagination and reminds us that design, at its best, can be a thrilling adventure.